Digital Project Management

Digital Management for Home Services

Business project presentation on digital tablet

Digital Management by Launch5 Media

At Launch5 Media, we believe that effective digital management requires a holistic approach that takes into account a variety of factors. That's why we work closely with our clients to provide research into current keywords and SEO, conduct a competitive analysis, review back links, and assess the current status of our clients' online content.

Our team of experts understands that each business is unique and has its own set of goals and challenges. That's why we take the time to understand our clients' needs and develop customized strategies that are tailored to their specific needs.

Whether you are looking to improve your search engine rankings, drive traffic to your website, or increase conversions, we have the skills and experience to help you achieve your goals. We use a range of tools and techniques, including keyword research, on-page optimization, and link building, to help our clients improve their online visibility and reach their target audience.

We are passionate about helping our clients succeed in the digital world, and we are committed to delivering measurable results that make a real difference to their business. If you are ready to take your digital marketing to the next level, we would love to work with you.

Keyword Research

When conducting keyword research, we use a combination of tools including SEM Rush and Google. Here is a general outline of our process:

Define the goals and objectives of the keyword research. This may include identifying target audience, understanding user intent, and determining the appropriate level of traffic and competition for the keywords.
Conduct an initial analysis of the client's website and online presence. This includes reviewing their existing content and on-page optimization, as well as analyzing their search engine rankings and traffic patterns.
Use SEM Rush to identify the client's top keywords and analyze their performance in terms of search volume, organic traffic, and competition level. I may also use SEM Rush to identify the client's main competitors and analyze their keyword strategies.
Use Google to conduct further keyword research and get a sense of the overall landscape in the client's industry. This may include using the Google Keyword Planner tool and analyzing the keywords and content of top-ranking websites in the client's niche.
Create a list of target keywords based on the initial analysis and further research. I may also use tools such as Google Trends to identify rising keywords and identify any seasonal trends in search volume.
Prioritize the keywords based on their relevance, traffic potential, and competition level. This helps to focus the SEO efforts on the most promising keywords and optimize the website and content accordingly.
Monitor the performance of the target keywords over time and make adjustments as needed to ensure that the SEO efforts are effective and aligned with the client's goals.

Backlink Strategy

A backlink review is a process of examining the backlinks (also known as "inbound links") that point to a website. Backlinks are important for SEO because they help search engines understand the relevance and authority of a website.

Here is a general overview of the backlink review process:

Collect data: The first step is to gather data on the website's current backlinks. This can be done using a backlink analysis tool such as Ahrefs, SEMrush, or Moz.
Analyze the data: Once the data has been collected, it can be analyzed to identify any potential issues or opportunities. This may include looking for patterns, such as a high number of low-quality or spammy links, or a lack of links from high-authority websites.
Identify any problems: Based on the data analysis, it may be necessary to identify any problems or issues with the website's backlinks. This may include identifying links from spammy or low-quality websites, or links that are using manipulative tactics such as keyword stuffing.
Create a plan: Once any problems have been identified, the next step is to create a plan for addressing them. This may include reaching out to website owners to request the removal of certain links, or using the Google Disavow Tool to disavow links that cannot be removed.
Implement the plan: After the plan has been created, it's time to put it into action. This may involve reaching out to website owners, using the Disavow Tool, or making changes to the website's content or linking strategy.
Monitor and optimize: It's important to monitor the website's backlink profile on an ongoing basis to ensure that it remains healthy and compliant with search engine guidelines. This may involve repeating the backlink review process on a regular basis and making any necessary adjustments to the website's linking strategy.

SEO Process

Here is a general checklist of steps that may be involved in an SEO process:

Identify target keywords: Research and select the keywords that you want to target in your SEO efforts.
Optimize website structure: Ensure that the website's structure and navigation are clear and logical, and that all pages are properly linked.
Optimize website content: Use target keywords in the website's content and metadata (such as the page title and meta description) to signal to search engines the relevance of the page.
Build backlinks: Acquire backlinks from other reputable websites to demonstrate the website's authority and credibility to search engines.
Monitor and track results: Use tools such as Google Analytics to monitor the website's traffic and rankings, and track the impact of SEO efforts over time.
Make ongoing optimizations: Continuously review and optimize the website's content and link profile to ensure that it remains relevant and up-to-date.

This list is just a general overview, and the specific steps and priorities may vary depending on the specific goals and challenges of the website.

Searche Engine Marketing helps you to target your ideal customers

SEM (Search Engine Marketing)

SEM, or search engine marketing, is the practice of promoting a website or business through paid advertising on search engines, such as Google and Bing. SEM campaigns typically involve creating and placing ads on search engine results pages (SERPs) in order to drive traffic to a website.

There are two main types of SEM:

Pay-per-click (PPC) advertising: In PPC advertising, businesses bid on keywords and pay each time someone clicks on their ad. The cost-per-click (CPC) can vary depending on the competitiveness of the keyword and the quality of the ad.
Search engine optimization (SEO): SEO involves optimizing a website's content and structure to improve its visibility and ranking in organic (non-paid) search results. SEO can help improve the website's ranking for targeted keywords and drive traffic to the site from search engines.

SEM can be an effective way for businesses to reach their target audience and drive traffic to their website. It is often used in conjunction with other digital marketing efforts, such as content marketing and social media marketing, to create a comprehensive marketing strategy.